The design project for Nongshim is a creative journey aimed at celebrating the brand’s youthful, dynamic, and distinctly Korean spirit. In this project, I collaborated with the team to develop concepts and execute designs for event materials as well as social media posts. The designs focused on leveraging signature brand colors, highlighting product imagery, and applying a modern visual style to create a consistent experience across both offline and online touchpoints. Through close teamwork, the project not only enhanced brand recognition but also delivered creative, engaging, and relatable touchpoints for the target audience.
Nongshim
Design
2024