Lazada

During my two years working with Lazada, my design journey has been a continuous process of learning, adapting, and growing within a dynamic e-commerce environment. I had the opportunity to contribute to a wide range of projects, including designing for sales livestreams, large-scale shows, and social media posts across multiple platforms. Each category required flexibility in creative thinking—from quickly catching trends and optimizing visuals to attract viewers, to ensuring consistent brand identity.

Through this experience, I not only enhanced my design skills but also gained a deeper understanding of user behavior and how to create visually appealing yet effective designs that drive engagement and conversion.