The viral clip campaign for Sony Soundbar, featuring brand ambassador Ưng Hoàng Phúc, is a communication initiative aimed at highlighting a modern and immersive audio experience. The project consists of two key videos: one focusing on showcasing the product’s features and superior sound quality, and another exploring the artist’s personal story behind choosing the Sony Soundbar. Through polished visuals, engaging music, and relatable messaging, the campaign enhances brand awareness and builds consumer trust.
Sony
Set Design
2019