With the message of accompanying customers in every moment of Tet holiday —the most meaningful time of reunion in the year—the project leverages multi-channel communication and emotionally driven content to portray OCB as a trusted companion. It contributes to bringing a warm, fulfilling, and secure Tet for Vietnamese people.
The campaign not only spreads the value of sharing but also reinforces the brand’s position as a financial partner closely connected to customers’ daily lives and needs.
